Marketing Daily: Consumers Say Health Videos Are Top Resource

Nearly 50% of consumers report that online health videos serve as a top resource when searching for medical conditions and prescription drug information, according to the 12th annual national survey “Consumer Reaction to DTC Advertising of Prescription Drugs.” (Source: Mediapost)

Health information Web sites were rated leading destinations to view health information videos (43%) followed by pharmaceutical websites (14%), video sharing sites (9%) and social networking sites (6%).

In-Book Ads Coming to the Amazon Kindle?

Amazon’s just filed a number of patents that point to the inevitable but perhaps undesirable expansion of advertising onto its much-vaunted Kindle e-reader. If it happens, would you tolerate in-book or in-magazine embedded ads? The patents are titled “On-Demand Generating E-Book Content with Advertising” and “Incorporating Advertising in On-Demand Generated Content”…. (via Fast Company)

Apesar de ainda não ter nenhum (já que muitos ainda não funcionam bem no Brasil), eu sou fã da idéia de eBooks, mas não sei se gostaria de ver anúncios incorporados ao texto. Por outro lado, não seria um paradigma meu? Hoje, temos anúncios em praticamente todas as páginas de internet, nas redes sociais, nos vídeos do Youtube e até no conteúdo para aparelhos móveis. Raramente me incomodo com isto e as vezes até clico em banners e afins. Talvez seja esta a oportunidade que faltava para termos eBooks de graça através de patrocínios !!!
What about an advertising system that displays only products that cater to your gender requirements? This could soon be a possibility if A*Star’s gender recognition system, currently in the pipeline is to be a reality. The gender recognition system is quite similar to the face detection system that’s become a growing trend in the high-end cameras lately, with the only difference being that this system from A*Star detect faces only when they are facing the camera. (Source: Gizmo Watch) High-res

What about an advertising system that displays only products that cater to your gender requirements? This could soon be a possibility if A*Star’s gender recognition system, currently in the pipeline is to be a reality.

The gender recognition system is quite similar to the face detection system that’s become a growing trend in the high-end cameras lately, with the only difference being that this system from A*Star detect faces only when they are facing the camera. (Source: Gizmo Watch)

Augmented Reality Encyclopedia - Eu acho que as enciclopédias impressas estão com os dias contados, mas imagine esta tecnologia aplicada a livros infantis, materiais de treinamento, artigos de revistas e impressos em geral. Imaginem um anúncio de um apartamento com a possibilidade de ver a planta em 3D sem pagar espaço adicional a revista, ou ainda a maquete do edifício com as áreas em comum. Esta tecnologia realmente tem capacidade de abrir novos mercados, juntando a midia impressa e on-line.