iQ Toyota Augmented Reality Tech
Augmented Reality Magic 1.0 (on Vimeo)
There’s no editing here, no post-production. Augmented reality “enhancement” was done by openFrameworks wizards Zach Lieberman and Theo Watson. Welcome to the future.
- Reblogged from rocketboom
- Source: rocketboom
World Series of ‘Tubing is a project Jeff and I did at the Eyebeam MIXER party last month. The folks at Rocketboom interviewed us and did this little segment about the project that got published today. Watch!
- Reblogged from aaronmeyers
- Source: aaronmeyers
Layar is the first viable augmented reality app for smartphones. Now it’s just released its API to developers, which should pave the way for an armload of augmented reality apps. (Source: Fast Company)

Startups looking to make money by enhancing reality | VentureBeat)
Augmented reality (AR) technology, which overlays 3-D graphics or information over a live camera feed, isn’t a brand-new idea. But now that smartphones are penetrating the mass market, AR may be on the cusp of wide adoption. Imagine traveling to a foreign country, pointing your camera at a building and having it up pull up a trove of historical information, video and images of the place over the past century.
- Reblogged from smarterplanet
- Source: digital.venturebeat.com
FoodTracer helps you learn about the origin and production of food products while browsing a shopping aisle.
Canon’s just unveiled its new augmented reality display in Chiba, Japan… (Source: Engadget)