Pharmaceutical companies and social media (Facebook)

I found this fascinating quote today:

Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material.PharmExec Blog » Blog Archive » Facebook Apps Storm Pharma, May 2009

Pfizer, Serono e Shire lançaram aplicativos para pacientes na plataforma do Facebook.

Plastic Logic Reader - this is a good competitor for Kindle (Amazon) and Sony´s eBook. It supports a full range of document formats, such MS Word, MS Excel, MS Powerpoint, Adobe PDF, and others. It has a gesture navigation user interface that makes easy to store, read and organize the documents.

Este é um bom competidor para o Kindle da Amazon e o eBook da Sony com suporte a vários formatos de mercado. Ele possui uma interface de navegação por gestos que facilita o armazenamento, a leitura e a organização dos documentos.