Nearly 50% of consumers report that online health videos serve as a top resource when searching for medical conditions and prescription drug information, according to the 12th annual national survey “Consumer Reaction to DTC Advertising of Prescription Drugs.” (Source: Mediapost)

Health information Web sites were rated leading destinations to view health information videos (43%) followed by pharmaceutical websites (14%), video sharing sites (9%) and social networking sites (6%).

Nintendo DS glucose reader for kids with diabetes

Once in a while something truly useful surfaces for the Nintendo DS. This is a blood glucose meter plugs into the DS / DS Lite’s Slot-2. Consistent glucose testing by the diabetic child (or adult?) is rewarded with points in a game that can be used to buy items or unlock levels. Sadly the new DSi doesn’t have a Slot-2, so those kids will be left out. (Source: Slippery Brick)

O produto é um desenvolvimento da Bayer e a idéia é sensacional.

…Some physicians and surgeons have been quietly rethinking and reinventing medicine for the 21st century. Often collaborating with innovative companies, these pioneers are experimenting with cutting-edge technologies, from software to robots, that have the power to revolutionize the medical landscape — producing better outcomes, lower costs, broader access, and greater convenience.

The Doctor of the Future | Fast Company (via smarterplanet)
Dementia and Alzheimer’s have become the most common disease from which the elderly suffer. Sadly, a number of old people suffering from these mental illnesses go missing, leaving their family members in a hapless situation. A shoe is just perfect to embed a GPS device as the Alzheimer’s or dementia patients have a tendency to get rid of strange objects from their bodies. Source: Gizmo WatchA idéia é interessante e acredito que exista um mercado interessante a ser explorado. Porém, mais uma vez, o ponto que devemos avaliar é privacidade x segurança. Como garantir que ao deixar os familiares mais tranquilos, não corremos o risco de invadir a privacidade da pessoa? Por que não colocar também nas crianças? E ai por diante…. High-res

Dementia and Alzheimer’s have become the most common disease from which the elderly suffer. Sadly, a number of old people suffering from these mental illnesses go missing, leaving their family members in a hapless situation. A shoe is just perfect to embed a GPS device as the Alzheimer’s or dementia patients have a tendency to get rid of strange objects from their bodies. Source: Gizmo Watch

A idéia é interessante e acredito que exista um mercado interessante a ser explorado. Porém, mais uma vez, o ponto que devemos avaliar é privacidade x segurança. Como garantir que ao deixar os familiares mais tranquilos, não corremos o risco de invadir a privacidade da pessoa? Por que não colocar também nas crianças? E ai por diante….