Layar is the first viable augmented reality app for smartphones. Now it’s just released its API to developers, which should pave the way for an armload of augmented reality apps. (Source: Fast Company)

Layar is the first viable augmented reality app for smartphones. Now it’s just released its API to developers, which should pave the way for an armload of augmented reality apps. (Source: Fast Company)

Startups looking to make money by enhancing reality | VentureBeat)
Augmented reality (AR) technology, which overlays 3-D graphics or information over a live camera feed, isn’t a brand-new idea. But now that smartphones are penetrating the mass market, AR may be on the cusp of wide adoption. Imagine traveling to a foreign country, pointing your camera at a building and having it up pull up a trove of historical information, video and images of the place over the past century.
Layar is an application (Android only, for now) that adds a virtual web browser on top of images acquired by your phone’s camera in real time.