Where’s the nearest Starbucks? Where did my children go today after school? How do I get to that new Thai restaurant downtown? What are my friends saying about this new club?
(LBS can answer all these questions….)
Thanks to the higher availability of GPS-enabled phones among other factors, the LBS (location-based services) market is about to boom big time. In fact, it already is. According to research firm Gartner, the market will more than double this year. (Source: ReadWriteWeb)
Several traditional markets from Advertising, News, Travel to services and social networking, can be leveraged with the usage of new LBS systems available in several mobile platforms.
