NEW YORK – Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

While 2D bar codes still have a way to go to achieve mass adoption, mobile coupons delivered via SMS make it easy to acquire customers through value exchanges and retain them as a part of a company’s mobile loyalty program. In fact, the panel made quite a case for mobile coupons as a vital aspect of any successful overall marketing strategy for retailers. (via Mobilemarketer)

Desde que autorizado pelo usuário, o uso de mensagens SMS parece uma maneira efetiva de fidelizar clientes. Considerando somente os 140 caracteres, as empresas terão que ser criativas em sua comunicação :-)