As the social web has exploded in growth, so has the need for companies to respond and set guidelines. For large companies especially, these rules can be key to avoiding PR disasters.
The Social Life of Health Information
In 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections, and 25% of American adults looked online for health information. Now, 74% of American adults go online, 57% of American households have broadband connections, and 61% of adults look online for health information. We use the term “e-patient” to describe this group.
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Uma coletânea interessante de sites e iniciativas de empresas farmacêuticas e de saúde em Socia Media.
Pharmaceutical companies and social media (Facebook)
I found this fascinating quote today:
Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material.PharmExec Blog » Blog Archive » Facebook Apps Storm Pharma, May 2009
Pfizer, Serono e Shire lançaram aplicativos para pacientes na plataforma do Facebook.
