Top 10 Pharma Efforts in Social Media
comscore data - top 20 countries in terms of of digital social engagement (the average time spent on social networks by users).
Pixton: Collaborative Web Comics creator that allows you to create, publish and share comic strips online. (source: flyabyte).
As the social web has exploded in growth, so has the need for companies to respond and set guidelines. For large companies especially, these rules can be key to avoiding PR disasters.
Uma coletânea interessante de sites e iniciativas de empresas farmacêuticas e de saúde em Socia Media.
In the space between a long-form blog and a short-form Twitter account, there are mini-blog services like 
Glubble, the safe social network for families, has released a new Family Timeline service that offers families a visual way to navigate through family photos, events, and messages.
The Social Life of Health Information
In 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections, and 25% of American adults looked online for health information. Now, 74% of American adults go online, 57% of American households have broadband connections, and 61% of adults look online for health information. We use the term “e-patient” to describe this group.
Click here to read the full article.
Pharmaceutical companies and social media (Facebook)
I found this fascinating quote today:
Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material.PharmExec Blog » Blog Archive » Facebook Apps Storm Pharma, May 2009
Pfizer, Serono e Shire lançaram aplicativos para pacientes na plataforma do Facebook.
