The fast-food chain has launched an iPhone application that lets users order menu items from their phone. The application also serves as a source of entertainment for hungry customers waiting fro their food delivery.

The pizza ordering section allows consumers to virtually build their own pizza. ustomers can pinch to select size, drag-and-drop toppings onto the pizza. If a customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings (via MobileMarketer)

Como melhorar a experiência de seus clientes em relação aos seus produtos e serviços? A Pizza Hut parece ter encontrado uma forma inovadora e divertida de pedir pizza!